Boxing has never been just a sport. It is a global spectacle powered by adrenaline, ambition, and enormous financial muscle. Behind every legendary knockout and electrifying showdown lies a world where brands battle just as fiercely as the fighters themselves, competing for a spot in the spotlight.
Sponsorship deals have evolved into transformative partnerships that shape boxing’s stars, elevate global events, and redefine how fans experience the sport. From groundbreaking streaming agreements to iconic athlete-brand collaborations, the business of boxing has reached staggering heights.
Below, we break down the top 10 biggest boxing sponsorship deals that changed this sport forever.
Top 10 Biggest Boxing Sponsorship Deals of All Time
Almost all boxers sign deals with brands where they receive money for representing their logos on their shirts and other merchandise. However, only a few sponsorship deals caught the world’s attention as they are exceptional in figures.
These historic and biggest boxing sponsorship deals reveal how modern boxing has become a battleground not only for fighters, but also for brands that are eager to align with the sport’s biggest stars.
Each partnership below showcases a moment when business, personality, and global influence collided. Eventually, they created agreements that shaped careers, transformed promotions, and set new standards for how boxing is marketed and consumed worldwide.
1. Canelo Alvarez & DAZN – $365 Million
In 2018, Mexican boxing superstar Saul “Canelo” Alvarez signed a groundbreaking 11-fight deal worth $365 million with DAZN, making it the most lucrative boxing contract in history. The agreement aimed to shift boxing from traditional pay-per-view models to an accessible digital streaming format.
Despite some contractual disputes leading to an eventual renegotiation, this deal solidified Canelo as one of the highest-paid athletes in the world and revolutionized how boxing content is consumed globally and played a key role in making boxing one of the most popular sports across the globe.
2. Matchroom Boxing & DAZN – $100 Million
In 2021, Eddie Hearn’s Matchroom Boxing signed a $100 million, five-year contract with DAZN. This deal marked a major transition from traditional TV broadcasters like Sky Sports to streaming-based boxing coverage.
Under the agreement, DAZN gained exclusive global rights to broadcast Matchroom’s stable of fighters, including top-tier champions. The deal played a crucial role in reshaping boxing’s broadcasting landscape by prioritizing digital viewership over cable TV.
3. Anthony Joshua & Under Armour – $50 Million+
British heavyweight champion Anthony Joshua secured a long-term sponsorship deal worth over $50 million with Under Armour. The agreement provided Joshua with performance apparel, footwear, and exclusive marketing campaigns.
As a result, this deal made him a global ambassador for the brand. Under Armour’s investment in Joshua helped solidify its presence in combat sports and reinforced Joshua’s brand as one of the most marketable figures in boxing.
4. Manny Pacquiao & Nike – $40 Million+
Manny Pacquiao, one of the most accomplished boxers in history, had a multi-year endorsement deal worth over $40 million with Nike. The partnership saw Nike produce Pacquiao-branded training gear, shoes, and apparel, benefiting from his massive popularity, especially in the Philippines and Asia.
However, Nike severed ties with Pacquiao in 2016 due to controversial statements he made. Despite this, the deal remains one of the most lucrative boxing sponsorships ever.
5. Mike Tyson & Nintendo – $25 Million+
During the late 1980s, Nintendo partnered with Mike Tyson to launch the video game “Mike Tyson’s Punch-Out!!”, which generated over $25 million in revenue. The game became a commercial hit and was a groundbreaking moment in athlete-brand collaborations.
Further, this deal has introduced a new way for boxers to monetize their popularity outside the ring. This deal remains one of the most influential sponsorships in boxing history, helping Tyson become a mainstream icon beyond the sport.
6. Floyd Mayweather Jr. & Hublot – $25 Million
Luxury watch brand Hublot partnered with Floyd “Money” Mayweather Jr. in a $25 million sponsorship deal that saw the brand’s logo prominently displayed on Mayweather’s trunks during his biggest fights, including against Manny Pacquiao and Conor McGregor.
Unlike most athletes who wear multiple sponsor logos, Mayweather was highly selective, making the Hublot deal a unique and high-value partnership.
7. Jake Paul & Most Valuable Promotions – $20 Million+
Jake Paul, the social media star-turned-boxer, has secured multiple sponsorship deals totaling over $20 million through his company, Most Valuable Promotions (MVP). His upcoming fight against Mike Tyson, set to be streamed on Netflix in 2024, is backed by major sponsors such as Celsius, DraftKings, and Meta.
This sponsorship deal reflects the growing influence of digital platforms in boxing. Also, it shows how influencers are reshaping the sport’s business model.
8. Gervonta Davis & Under Armour – $15 Million+
Rising boxing star Gervonta “Tank” Davis signed a long-term deal worth over $15 million with Under Armour. Like Joshua, Davis benefits from performance gear, customized apparel, and promotional support from the brand.
As one of the most exciting knockout artists in boxing, Davis’ partnership with Under Armour signifies the brand’s commitment to investing in future superstars.
9. World Boxing & Nike – $10 Million+
In 2024, World Boxing signed an exclusive agreement with Athlete Performance Solutions, the global licensee for Nike Boxing. This deal made Nike the official supplier of sporting apparel and footwear for international boxing events.
The multi-year deal is valued at over $10 million and reflects Nike’s long-term investment in professional and amateur boxing.
10. USA Boxing & Corporate Sponsors – $10 Million+
USA Boxing, the governing body for Olympic and amateur boxing in the United States, has received over $10 million in corporate sponsorships from brands such as Bell Bank, FireFly Recovery, and HotelPlanner.
These partnerships help fund athlete training programs, grassroots boxing initiatives, and international competition participation. Hence, it ensures the sport continues to thrive at the amateur level.
Let’s Rewind
The biggest boxing sponsorship deals in history highlight how deeply the sport has evolved beyond the ring. Today’s fighters are more than athletes. They are global assets capable of commanding massive investments from streaming giants, apparel companies, and major corporations.
These landmark partnerships have reshaped how boxing is promoted, consumed, and monetized, opening new doors for both established champions and rising stars. As digital platforms grow and new audiences emerge, sponsorships will continue to redefine the business of boxing.
What remains certain is that the sport’s greatest financial moments are still being written, with even bigger deals likely on the horizon.
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